Emm-a-man was at the launch of SODA latest holiday collection. The event was held in the middle of the Pavilion walkway on the ground floor. It was a success  with a great turn-out which include celebrities like Andrea Fonseka,  Thanuja Ananthan, Amber Chia and designers like Key Ng and Hideaki Lim.

The brand was getting a total make-over thanks to fashion guru Gillian Hung and creative consultant Daniel Beltsos. The result is a very expensive looking collection with strong point of view. Each look showcased on the (crowded) runway was right on trend with the usage of materials like leather, distressed denim and velvet.

Simple black short-sleeved is more that what you think it is paired with interesting accessories like studded belt a great pair of shoes

Black rugged biker look with black jacket and tall boots

The chili red shirt gave the contrast needed by the acid wash jeans to make them pop

Distressed denim and eighties throwback jacket. This is the Thriller-look reloaded

Smart casual look with denim and brown jacket. Nothing can beat a well fitted jeans like this one. Hemmed perfectly to slightly bunch up around the ankles.

Black leather jacket and blue jeans if you don’t want to do the black H2T look

This is how you rock leather pants without looking like an aging Latino star

Mini-sized varsity jacket

Simple button-front perfect for the weekend

Black and red bomber vest for a night out in town. This is definitely not a daytime look. At least not in this weather

Now head on to SODA for your dose of the latest trend in the most reasonable prices.