dude & the duchess is stepping out this summer in strong and solid colour combinations that reflect the sophisticated approach of simplicity both for men (dudes) and women (duchess), just like Emm-a-man and Emmagem.

Classic neutrals like beige and tan blend with pale gold and bleached sand, echoing timelessness. The three main accents of Yves Klein blue, burnt orange and juniper green serve as high design colours, furnishing this season’s palette with clarity and sophistication. Perfect for those who like things clean-cut and streamlined.

Patterns and effects of the dude’s shirts bring simple silhouettes to life with textural depth and contrast. We all know patterned-shirt is huge this season. Graphic formations that appear in unexpected places create a striking finish. Aside from that new  “tailored” fit was also introduced alongside its ”regular” and “slim” cuts. Looks like the dude is ever rough and ready for work or play!

As for the duchess, a new, uncomplicated style has emerged in elegant blouses, from pussy bows to sultry split backs in ultra-fine chiffon georgette, cotton twill and viscose. Skirts are sleek and streamlined in classic styles of the peplum, draped and A-line. Fluid one-pieces are found in shift dresses and dainty lace dresses, and a peplum dress in the highlighted Yves Klein blue is a must-have of the season.

The collection is a combination of 60s iconic inspirations with the timeless geek chic approach of embracing minimal and understated styling. The Spring Summer 2012 Collection is reasonably priced from RM129 to RM209.

dude & the duchess can be bought online at their website www.dudeandtheduchess.com. dude & the duchess shops are located at Bangsar Village II, Empire Shopping Gallery and Tangs 1 Utama (dude collection only).