For quite some time, Jimmy Choo used to be the brand that caters only to women. FYI, Jimmy Choo did make shoes and accessories for men in the past but it has been discontinued since 2002. From then on, we entered Jimmy Choo store with the missus just to take our credit cards out of the wallet to pay for the purchase at the end of the trip. So unfair!

But things  are set to change as the British luxury brand has expended and renovated its store in the prestigious Hong Kong Elements mall to include both women’s and men’s collections. The men’s collection was brought back into the radar last year to very encouraging responds from the gentlemen which leads to the revamping of the Hong Kong store.

Originally opened as a women’s-only store in 2008, this expansion represents the fifth store for the company in Hong Kong complementing existing locations in Landmark, Ocean Centre, Pacific Place and Hong Kong International Airport. The store will offer a complete assortment of Jimmy Choo’s shoes, handbags, small leather goods, soft accessories and sunglasses. There will be a special section dedicated to the Choo 24:7 collection, the Perfect Shoe and Bag Wardrobe. The men’s store will offer a complete assortment of men’s shoes, bags, belts and small leather goods.

The storefront features side by side entrances for women’s and men’s, each with its own dedicated shopping environment for you and for him. The women’s space evokes the architectural glamour of a 1940s boutique with color combinations of ivory, pale rose, lilac and sand. The men’s area echoes the sensibility of the Jimmy Choo brand. The interior color scheme of charcoal grey, black and silver evokes a modern gentlemen’s club aesthetic with a hint of 1960s Mayfair playboy.

Are you excited to hit Jimmy Choo store with your missus? There’s no need for that sour face this time around because you will be too occupied looking at all the fabulous men’s collection!

For more info jimmychoo.com