Business

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Getting into your own business (part 11): The four key ingredients to any opportunity

  Author : Prof. Dr.Murray Hunter The process of determining whether an opportunity exists is extremely important to success. Whether any idea is in fact an opportunity depends upon how commercially feasible it is. There are many methods and tools that can be used. Some of them are very complex and all deal with issues [...]

20May2013 | | 0 comments | Continued
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Getting into your own business (Part 10): How to find out if your idea is really an opportunity

  Author: Prof. Dr.Murray Hunter After so many weeks of writing, I hope that some of you may have some ideas in your head about what you may like to do. An idea is an idea. It could be about opening that nasi lemak stall in a special place you have found, opening up a [...]

13May2013 | | 0 comments | Continued
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Getting Into Your Own Business (Part 9) -What we can learn from Islam about Business

Author : Prof Dr Murray Hunter   Selamat Hari Raya, Maaf Zahir & Batin. This is perhaps a good week to take a break from our regular column and just see what lessons Islam can give us about business.   Most of what we read about Islam in business is about finance and morals. However [...]

6May2013 | | 0 comments | Continued
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Getting into your own business (Part 8) – Finding Opportunities from Other People’s Aspirations

  Author: Prof Dr.Murray Hunter For the few of you of my vintage the words of the great ballad singer Janis Joplin expresses what we all aspire to. Our wants come from what we dream about and would like it to be rather than what is. For the lucky ones who can afford a BMW [...]

29Apr2013 | | 0 comments | Continued
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Getting into our own business (Part 7) – What’s NOT an Opportunity

Author: Prof. Dr. Murray Hunter Many people mistake their own aspirations for opportunity. For example people put their money and efforts into a boutique, restaurant or spa for the wrong reasons because they like fashion and shopping, food and cooking, or aromatherapy and massage. We have to step back and see what is really an [...]

22Apr2013 | | 0 comments | Continued
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Getting into your own business (Part 6) – Constructing your own opportunities.

Author: Prof Dr.Murray Hunter This week we are going to look at a fourth method of finding new opportunities through creating them. Opportunities actually don’t exist until we construct them. You don’t go into a supermarket, walk down the opportunity aisle and select an opportunity from the self. As we have seen over the last [...]

15Apr2013 | | 0 comments | Continued
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Getting into your own business (Part 5) – Finding new opportunities through discovery

Author: Prof. Dr.Murray Hunter This week we move into the spectrum of more entrepreneurial opportunities. Discovery requires more innovation than imitation and finding new market space. Discovery requires seeing changes in the marketplace that the average person doesn’t see and this is part of the reason why these types of opportunities if exploited correctly can [...]

8Apr2013 | | 0 comments | Continued
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Getting into your own business (Part 4) – Finding new opportunities through looking for new market space.

  Author Prof. Dr. Murray Hunter Have you ever wondered why Walls introduces a new ice cream flavor, why a new detergent with a fabric softener comes onto the market, or why a new range of bread is launched? This week we are going to look at another way of finding market opportunities, through finding [...]

1Apr2013 | | 0 comments | Continued
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Getting into your own business (Part 3) – Finding new opportunities through imitating others?

Author: Prof.Dr.Murray Hunter The world is full of imitators. Give me an original idea and soon a dozen imitations are available – just look at the popularity of Old Town – White Coffee. KL is full of imitations left, right and centre. Before that there is Coke and there is Pepsi, there is Pizza Hut [...]

25Mar2013 | | 0 comments | Continued
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Getting into your own Business Part 2: What are your Chances of Success?

Author: Prof. Murray Hunter Entrepreneurship has been glorified by media stories, biographies of successful entrepreneurs, and events like ‘entrepreneurship week’, ‘business plan competitions’, and ‘entrepreneurship awards’. Business schools have developed inspiring spiels about becoming an entrepreneur and the government has made entrepreneurship the centerpiece of policy. Being a successful entrepreneur has unintentionally been portrayed as something easy where [...]

18Mar2013 | | 0 comments | Continued